Смотреть вживую как SpaceX запускает свой первый космический корабль с людьми на борту

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30.05.2020

SpaceX вновь готовится войти в историю – сегодня частная космическая компания собирается запустить миссию Crew Dragon Demo-2 в сотрудничестве с НАСА. Это второй раз, когда они готовы начать эту миссию, после того, как попытка в среду на прошлой неделе была отменена из-за плохой погоды. Сегодняшняя попытка назначена на 15:22 по восточному поясному времени (12:22 вечера по тихоокеанскому времени), и подготовка, а также сам запуск будут транслироваться выше, начиная с 11:00 по восточному поясному времени (8:00 по тихоокеанскому времени).

Запуск стартует с мыса Канаверал во Флориде, и еще раз погода является проблемой для сегодняшнего окна запуска. SpaceX и у НАСА сегодня есть окно мгновенного запуска, а это означает, что у них есть только один выстрел, чтобы взлететь – если погода не работает в 15:22 по восточному поясному времени, им придется повторить попытку запуска, со следующим Возможна установка окна на завтра, воскресенье, 31 мая.

Это первый раз, когда SpaceX будет запускать людей на борту одного из его космических кораблей – астронавты НАСА Боб Бенкен и Даг Херли имеют честь быть теми первыми пассажирами. Сама миссия реально технически все еще является испытанием, последней демонстрационной миссией в многолетней разработке Crew Dragon, SpaceXПервый человеческий космический корабль. Этот запуск послужит доказательством того, что Crew Dragon и Falcon 9 Ракета, которая несет ее, готова к оценке человеком, после чего она будет готова к регулярной оперативной службе, осуществляя полеты американских и союзных астронавтов на Международную космическую станцию (МКС) и с нее на низкой околоземной орбите.

Это будет означать, что США снова имеют внутренние возможности запуска человека, чего они не могли требовать с тех пор, как закончили программу «Спейс шаттл» в 2011 году. Это большое дело по ряду причин, но в первую очередь потому, что это означает, что НАСА выиграло не полагайтесь на покупку причалов на российском космическом корабле “Союз”, чтобы добраться до МКС, что поможет ему сэкономить деньги и в конечном итоге контролировать собственный доступ к орбитальной лаборатории Земли.

Если успешно, SpaceX станет первым из двух коммерческих партнеров НАСА, достигшим этой вехи. Другой, Боинг, все еще находится в процессе проработки изгиба его капсулы с экипажем CST-100 Starliner, которая столкнулась с ошибками во время своей первой демонстрационной миссии без экипажа, что привело к необходимости запустить этот запуск снова в конце этого года, а затем, в зависимости от того, как что лететь первым человеком, надеюсь, в 2021 г.. SpaceXМежду тем, в этом году планируется начать оперативные миссии с Crew Dragon, если все будет хорошо с Demo-2.

Если запуск произойдет сегодня, то Бенкен и Херли проведут 19 часов на орбите, когда они отправятся к космической станции для стыковки. Затем они будут обслуживать станцию в течение периода от нескольких недель до нескольких месяцев, в зависимости от решения НАСА относительно их окончательной продолжительности полета. Это будет включать помощь в обслуживании станции и проведении экспериментов, а затем они снова войдут в Crew Dragon и отправятся обратно на Землю для того, чтобы затопить и восстановить Атлантический океан, как только их время на станции закончится.

n n Critics excoriated Facebook and its CEO for its decision to take a hands off approach to the dissemination of misinformation and potential incitements to violence published by accounts associated with the President and the White House. Some of the criticism has even come from among the company's employees. n u201cI have to say I am finding the contortions we have to go through incredibly hard to stomach,u201d one employee, quoted by The Verge, wrote in a comment on Facebook's internal message board. u201cAll this points to a very high risk of a violent escalation and civil unrest in November and if we fail the test case here, history will not judge us kindly.u201d n Zuckerberg defended Facebook's position saying that it would not take any action on the posts from the President because “we think people need to know if the government is planning to deploy force.” n Facebook's chief executive also drew a sharp contrast between Facebook's response to the controversy and that of Twitter, which has provided a fact check for one of the President's tweets and hidden Thursday's tweet behind a warning label for violating its policies on violence. n “Unlike Twitter, we do not have a policy of putting a warning in front of posts that may incite violence because we believe that if a post incites violence, it should be removed regardless of whether it is newsworthy, even if it comes from a politician,” wrote Zuckerberg. n Twitter explained its decision in a statement.u00a0u201cThis Tweet violates our policies regarding the glorification of violence based on the historical context of the last line, its connection to violence, and the risk it could inspire similar actions today,u201d the company said. n

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….These THUGS are dishonoring the memory of George Floyd, and I wonu2019t let that happen. Just spoke to Governor Tim Walz and told him that the Military is with him all the way. Any difficulty and we will assume control but, when the looting starts, the shooting starts. Thank you! n
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n u201cWeu2019ve taken action in the interest of preventing others from being inspired to commit violent acts, but have kept the Tweet on Twitter because it is important that the public still be able to see the Tweet given its relevance to ongoing matters of public importance,u201d the Twitter statement continued. n Perhaps, as Zuckerberg suggests, Facebook will have an opportunity to provide some answers to the questions around what the limits should be around allowing the state discussion of incitements to violence. For now, the company's response only begs more questions. n A link to the full post from Zuckerberg follows below: n

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Это была невероятно трудная неделя после череды трудных недель. Убийство Джорджа Флойда еще раз показало, что ...

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Сообщение от Марк Цукерберг на Пятница, 29 мая 2020 г.

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В заявлении, опубликованном в Facebook ближе к вечеру в пятницу, Марк Цукерберг предложил объяснение того, почему его компания не контекстуализировала и не удаляла записи из учетных записей, связанных с президентом Дональдом Трампом, которые, по-видимому, подстрекали к насилию против американских граждан. «Мы внимательно посмотрели на пост, в котором обсуждались протесты в Миннесоте, чтобы […]

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Джонатан является редактором TechCrunch. Ранее он работал старшим репортером в Dow Jones & Co., занимаясь венчурным капиталом и инвестициями в акционерный капитал из Нью-Йорка и Шанхая. С ним можно связаться по электронной почте shieber@techcrunch.com.

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ВАШИНГТОН, округ Колумбия - 21 мая: Президент США Трамп говорит с прессой на южной лужайке Белого дома до отбытия на морской пехоты 21 мая 2020 г. в Вашингтоне, округ Колумбия. Президент Трамп планирует посетить завод Ford, который в настоящее время производит вентиляторы в Мичигане. (Фото Алекса Вонга / Getty Images)

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Глобальное распространение COVID-19 и последующие заказы на приют на месте сильно ударили по ритейлерам.

По мере затягивания эпидемии временные остановки становятся постоянным закрытием, будь то кафе по соседству, исторический бар или известный бренд образа жизни,

Но в то время как настоящее в целом мрачно, подготовка к будущему заставляет ритейлеров внедрять технологии быстрее, чем когда-либо. Их устойчивость и инновации означают, что розничная торговля будет выглядеть и платить по-разному, когда мир откроется.

Мы собрали четыре взгляда на будущее розничной торговли от команды TechCrunch:

Наташа Маскаренхас говорит, что ритейлерам нужно будет найти новые способы продажи амбициозных продуктов, и то, что когда-то было привлекательным, теперь можно считать инновационным.

Девин Колдевей видит, что компании принимают множество креативных цифровых услуг, чтобы подготовиться к будущему и расширить их возможности без AmazonПлатформа.

Грег Кумпарак полагает, что тенденции доставки и ограничения будут переходить от основ эпидемии к повседневным событиям. Он считает, что ритейлерам нужно будет найти новые способы обращения к потребителям в мире «шоппинг через прокси».

Лукас Матни рассматривает возрождение интереса к технологиям в процессе оформления заказа, поскольку ритейлеры ищут способы сделать процесс закупок более плавным (и менее касающимся).

Алекса, как я выгляжу?

Наташа Маскаренхас

" "Защищенный" ложь}, "выдержка": { "оказывается":"

Хотя настоящее в значительной степени безрадостно, подготовка к будущему заставляет ритейлеров внедрять технологии быстрее, чем когда-либо. Их устойчивость и инновации означают, что розничная торговля будет выглядеть и платить по-разному, когда мир откроется.

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Наташа Маскаренхас - репортер TechCrunch, рассказывающая о стартапах и тенденциях венчурного капитала. Она также отслеживает различные сети, которые играют на руку основателю успеха, от одиночества до иммиграции. Перед TechCrunch Наташа сообщила о том же ритме для Crunchbase News. У нее также есть подписи в Boston Globe, The San Francisco Chronicle, BostInno, и она гордо из Нью-Джерси.

П п

Свяжитесь с Наташей по электронной почте natasha.m@techcrunch.com или через DM на Twitter @nmasc_.

Девин Колдевей - писатель и фотограф из Сиэтла. Впервые он написал для TechCrunch в 2007 году. Он также написал для MSNBC.com, NBC News, DPReview, The Economist Looks Ahead и других.

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Его личный сайт - coldewey.cc.

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Грег Кумпарак - редактор TechCrunch.

П п

Грег начал свою деятельность на TechCrunch в мае 2008 года. Он возглавлял дочерний сайт TechCrunch MobileCrunch в качестве редактора, пока AOL не приобрела компанию в 2010 году, после чего редакторы четырех основных сайтов TechCrunch (TechCrunch, CrunchGear, MobileCrunch, TechCrunch UK) объединили сайты под одним домен.

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Наиболее известный своим освещением гаджетов, Кумпарак в рамках космического пространства разбил сотни историй, раскрывая детали всего, от заброшенных прототипов смартфонов Samsung до новых Apple устройства. Он также является одним из самых плодовитых «живых блоггеров» Интернета, сообщая со сцены десятки международных мероприятий для сотен тысяч зрителей в прямом эфире.

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Он был одним из первых авторов, освещавших и сообщавших о ряде компаний, которые с тех пор стали "единорогами " (достигнув оценки в 1 млрд долларов или более), включая Zenefits и Twilio.

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Кумпарак - частый гость на гаджете TechCrunch, Appleи подкасты Android, и часто выступает на сцене в качестве интервьюера или судьи на встречах TechCrunch и конференциях Disrupt.

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В 2012 году Грег был показан на BBC, Wired, Mashable, Engadget и многих других каналах для побочного проекта, который он назвал «tARdis», или TARDIS дополненной реальности. Комбинируя дополненную реальность с физической моделью, созданной вручную, Грег смог воспроизвести физически невозможный «больший изнутри» визуальный эффект, который обычно появляется в телесериале «Доктор Кто».

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Лукас Матни, репортер TechCrunch, освещает новые технологии и стартапы с 2015 года. Он живет в Сан-Франциско, и с ним можно связаться по электронной почте lucas@techcrunch.com.

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П п

Свяжитесь с Наташей по электронной почте natasha.m@techcrunch.com или через DM на Twitter @nmasc_.

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BREX, Соучредители Pedro Franceschi и Henrique Dubugras заявили, что последняя компания, оцениваемая в 2,6 млрд долларов, реструктурирует свою кредитную карту для стартап-бизнеса и уволила 62 сотрудника. в блоге.

«Сегодня мы реструктурируем компанию, чтобы лучше согласовать наши приоритеты с этой новой реальностью, одновременно ускоряя наше видение продукта. С этим у меня есть некоторые очень печальные новости, чтобы поделиться. 62 человека покинут Brex сегодня », - говорится в сообщении.

Сокращения происходят из-за того, что клиентская база Brex сама пытается остаться на плаву в условиях COVID-19: быстрорастущих стартапов. Таким образом, ожидалось, что основной бизнес Brex будет зависеть от того, как клиенты тратят деньги.

Brex уже сократил некоторые лимиты кредитования клиентов, чтобы уменьшить риск риска, u00a0Информация сообщили, и Дубугры подтвердили. Клиенты говорят, что сокращение кредитного лимита произошло без предупреждения или уведомления.

Кроме того, компания, запущенная в Бразилии и окончившая Y Combinator, недавно привлек 150 миллионов $,

Когда TechCrunch говорил с Dubugras о последнем сборе средств, соучредитель сказал, что столица была скорее наступательной, чем оборонительной.

Я рад, что этот раунд собрался вместе, но если бы он не был, у нас все было бы хорошо, сказал он на прошлой неделе. «Столица - это то, что мы можем играть в нападении, а все остальные - в обороне».

В сообщении в блоге соучредители написали бывшим сотрудникам.

“Please continue dreaming big and donu2019t lose the ambition that attracted you to Brex. Donu2019t let anything, not even a global pandemic, take that away from you. I wish we could give each one of you a hug, so instead Iu2019ll end this message like Iu2019d do it in Portuguese. Abrau00e7os, Pedro and Henrique.”

Уволенным будет предоставлено восемь недель увольнения, их компьютер и оборудование, и Brex посвятит часть своей команды по подбору персонала, чтобы помочь найти новые возможности для бывших сотрудников. Кроме того, Brex вносит коррективы в акционерный капитал и расширяет преимущества здравоохранения до конца 2020 г..

На сегодняшний день Brex накопил венчурное финансирование в размере 465 миллионов $.

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Brex, last valued at $2.6 billion, is restructuring its credit card for startups business and cut 62 staff members, the co-founders Pedro Franceschi and Henrique Dubugras said in a blog post. «Сегодня мы реструктурируем компанию, чтобы лучше согласовать наши приоритеты с этой новой реальностью, одновременно ускоряя наше видение продукта. With that, I have […]

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Natasha Mascarenhas is a reporter at TechCrunch covering early stage startups and venture capital trends. She also tracks the different networks that play into founder success, from loneliness to immigration. Before TechCrunch, Natasha reported on the same beat for Crunchbase News. She also has bylines in the Boston Globe, The San Francisco Chronicle, BostInno, and is proudly from New Jersey.

Reach Natasha via e-mail at natasha.m@techcrunch.com or through DM on Twitter @nmasc_.

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screens Trump's Minneapolis threat-tweet for glorifying violence"},"content":{"rendered":"

After applying a fact-checking labelu00a0вторник to a misleading vote-by-mail tweet made by U.S. President Donald Trump, Twitter находится в списке и пометил еще один твит президента - на этот раз экранируя его слова со случайного взгляда с помощью так называемого «уведомления об общественных интересах», в котором говорится о твите violated its rules about glorifying violence.u00a0

Вот как выглядит твит без дальнейшего взаимодействия (второй твит на скриншоте ниже):

Уведомление об общественных интересах заменяет содержание того, что написал Трамп, означая, что пользователь должен активно переходить по ссылке, чтобы просмотреть оскорбительный твит.

В результате этот ярлык также ограничивает возможности взаимодействия, то есть пользователи могут только ретвитнуть оскорбительный твит с комментарием; им это не может нравиться, отвечать на него или ванильно ретвитнуть.

TwitterДалее в уведомлении объясняется, почему он не полностью удалил оскорбительный твит - и именно здесь в действие вступает элемент общественных интересов политики - компания пишет: «Twitter has determined that it may be in the public's interest for the Tweet to remain accessible.”u00a0

Twitter appears to be shrugging off the president's decision вчерашний день to sign an executive order targeting the legal shield that internet companies rely on to protect them from liability for user-created content — doubling down on displeasing Trump, who has accused social media platforms generally of deliberately suppressing conservative views despite plenty of evidence that ad-targeting platform algorithms actually boost outrage-fuelled content and views — which tends, conversely, to amplify conservative viewpoints.

In the latest clash, Trump had tweeted in reference to violent demonstrations taking place in Minneapolis sparked by the killing of a black man, George Floyd, by a white police officer — with the president claiming that “THUGS are dishonoring the memory of George Floyd” before threatening to send in the “Military.”

«Любая сложность, и мы возьмем на себя управление, но, когда начнется грабеж, начнется стрельба. Спасибо!" Трамп добавил - создавая лысую угрозу применения военной силы против мирных жителей.

Twitter боролся с проблемой того, как обращаться с мировыми лидерами, которые годами нарушают его правила содержания. Most often as a result of Trump, who routinely uses its platform to bully all manner of targets — from rival politicians to hated journalists, disobedient business leaders and even actors who displease him — as well as to dispense direct and sometimes violent threats.

После избрания Трамп также использовал TwitterГлобальная платформа как внешнеполитическое оружие, запускающее военные угрозы в адрес Северной Кореи и Ирана в виде твитов.

Back in 2018, for example, he teased North Korean leader Kim Jong Un with button-pushing nuclear destruction (see below tweet) — before going on to “fall in love” with the dictator when he met him in person.

п

North Korean Leader Kim Jong Un just stated that the u201cNuclear Button is on his desk at all times.u201d Will someone from his depleted and food starved regime please inform him that I too have a Nuclear Button, but it is a much bigger & more powerful one than his, and my Button works!

п

- Дональд Дж. Трамп (@realDonaldTrump) 3 января 2018 г.

Twitter's go-to defence for not taking offending Trump tweets down in the past has been that, as U.S. president, the substance of what the man tweets — however mad, bad and dangerous — is inherently newsworthy.

Однако совсем недавно компания создала инструмент политики, который позволяет ей вмешиваться - определяя условия прошлым летом вокруг «общественного интереса» контента на Twitter,

Тогда он предупредил (почти год назад, в июне 2019 года), что он мощь place a public interest notice on tweets that would otherwise violate its rules (and therefore merit a takedown) — in order to “to provide additional context and clarity,” rather than removing the offensive tweet.

Fast forward a year and the tech giant has started applying labels to Trump's tweets — beginning with a fact-check label earlier this week, related to the forthcoming U.S. election, and following up now with a public interest notice related to Trump glorifying violence.

So, finally, the tech giant seems to be inching toward drawing a limit-line around Trump in near real time.

Explaining its decision to badge the U.S. president's threat to order the military to shoot looters in Minneapolis, the company writes: “This Tweet violates our policies regarding the glorification of violence based on the historical context of the last line, its connection to violence, and the risk it could inspire similar actions today.”

п

We have placed a public interest notice on this Tweet from @realdonaldtrump, https://t.co/6RHX56G2zt

п

- Twitter Comms (@TwitterComms) 29 мая 2020 г.

«Мы предприняли действия, направленные на то, чтобы другие не вдохновлялись на совершение насильственных действий, но сохранили твит Twitter т.к. важно, чтобы публика все еще могла видеть твит, учитывая его актуальность для текущих вопросов общественной важности ». Twitter продолжается.

Это также ссылки на его политика против твитов, которые прославляют насилие - который утверждает однозначно [in bold]: «Вы не можете угрожать насилием против человека или группы людей«.

Back in June, when Twitter announced the “abusive behavior” label, it also warned that tweets that get screened with a public interest notice will not benefit from any algorithmic acceleration, writing: “Weu2019ll also take steps to make sure the Tweet is not algorithmically elevated on our service, to strike the right balance between enabling free expression, fostering accountability and reducing the potential harm caused by these Tweets.”

Однако достойна TwitterРешение наконец применить свои собственные правила в отношении Трампа обеспечит множество неалгоритмических усилений (и нет маленькой иронии).

Мы обратились к компании с вопросами о ее решении применить экран общественного интереса к последнему твиту Трампа, но на момент написания он не ответил.

На Wednesday night, Twitter гендиректор и соучредитель Джек Дорси опубликовал серию твитов, в которых отстаивало свое решение применить ярлык для проверки фактов к ранее вводящим в заблуждение твиттам Трампа о голосовании по почте.

“This does not make us an ‘arbiter of truth,'” wrote Dorsey. «Мы намерены соединить точки противоречивых утверждений и показать спорную информацию, чтобы люди могли судить сами. Для нас важна большая прозрачность, чтобы люди могли ясно видеть причину наших действий ».

п

Fact check: there is someone ultimately accountable for our actions as a company, and thatu2019s me. Please leave our employees out of this. Weu2019ll continue to point out incorrect or disputed information about elections globally. And we will admit to and own any mistakes we make.

п

- Джек (@jack) 28 мая 2020 г.

Dorsey's remarks followed pointed comments made by facebook CEO Mark Zuckerberg to Fox News, seeking to contrast Facebook's claimed “neutrality” when policing its platform with Twitteru2019s policy of taking a stance on issues such as political advertising (который Twitter does not allow).

u201cI just believe strongly that Facebook shouldnu2019t be the arbiter of truth of everything that people say online,u201d Zuckerberg told the conservative news station. u201cPrivate companies u2026 especially these platform companies, shouldnu2019t be in the position of doing that.u201d

It's notable that Dorsey used Zuckerberg's exact turn of phrase — u201carbiter of truthu201d — to reject Facebook's attack on TwitterПолитика как аргумент соломенного человека.

Update I, Trump reacts: In early reaction to Twitter's move the Trump administration has now quote-retweeted the offending tweet from the official White House Twitter account — reamplifying the president's violent threat.

п

u201cThese THUGS are dishonoring the memory of George Floyd, and I wonu2019t let that happen. Просто поговорил с губернатором Тимом Вальцем и сказал ему, что военные с ним все время. Любые сложности, и мы возьмем на себя управление, но, когда начинается мародерство, начинается стрельба. Thank you!u201d https://t.co/GDwAydcAOw

п

- Белый Дом (@WhiteHouse) 29 мая 2020 г.

Trump has also reiterated his threat to regulate social media by revoking Section 230 of the Communications Decency Act in a new series of tweets this morning — accusing Twitter of ignoring “lies & propaganda being put out by China or the Radical Left Democrat Party.”

п

Twitter is doing nothing about all of the lies & propaganda being put out by China or the Radical Left Democrat Party. They have targeted Republicans, Conservatives & the President of the United States. Section 230 should be revoked by Congress. Until then, it will be regulated!

п

- Дональд Дж. Трамп (@realDonaldTrump) 29 мая 2020 г.

Update II, Whack-a-mole: Twitter has now screened the quote-tweeted copy of Trump's tweet that the administration sent from the White House Twitter Счет.

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After applying a fact-checking labelu00a0Tuesday to a misleading vote-by-mail tweet made by U.S. President Donald Trump, Twitter is on a roll and has labeled another of the president's tweets — this time screening his words from casual view with what it calls a “public interest notice” that states the tweet violated its rules about glorifying […]

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WASHINGTON, DC – JANUARY 30: U.S. President Donald Trump delivers remarks at the beginning of a meeting with small business people in the Roosevelt Room at the White House January 30, 2017 in Washington, DC. During the meeting, Trump said he will announce his ‘unbelievably highly respected' pick to replace the late Supreme Court Antonin Scalia on Tuesday evening. (Photo by Chip Somodevilla/Getty Images)

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SpaceX had just conducted yet another static fire test of the Raptor engine in its Starship SN4 prototype launch vehicle on Friday when the test vehicle exploded on the test stand in Boca Chica, Texas. This was the fourth static fire test of this engine on this prototype, so it's unclear what went wrong versus other static fire attempts.

Это было испытание в разработке Starship, нового космического корабля, который SpaceX has been developing in Boca Chica. В конце концов, компания надеется использовать его для замены своих Falcon 9 и ракета Falcon Heavy, но Starship все еще находится на очень ранней стадии разработки, в то время как эти машины уже много раз проверены на полет.

SpaceX had just secured FAA approval to fly its Starship prototype for short, suborbital test flights. Цель состояла в том, чтобы летать на этом прототипе SN4 на короткие расстояния после статических испытаний на огнестойкость, но это явно не будет возможно сейчас, поскольку транспортное средство, похоже, было полностью разрушено во время взрыва после пятничных испытаний, как вы можете видеть ниже в потоке. от NASASpaceflight.com.

Взрыв произошел около 1:49 вечера по местному времени в Техасе, примерно через две минуты после того, как он завершил испытательный огонь двигателя. Мы обратились к SpaceX to find out more about the cause of today's incident, and whether anyone was hurt in the explosion. SpaceX Как правило, при проведении этих испытаний предпринимаются многочисленные меры предосторожности, в том числе следует убедиться, что в этом районе нет людей или других людей.

Это не первый раз, когда один из SpaceXПрототипы Starship встретили катастрофический конец; пара предыдущих испытательных транспортных средств поддалась испытанию давлением, проходя через их шаги. This is why space companies test frequently and stress test vehicles during development — to ensure that the final operational vehicles are incredibly safe and reliable when they need to be.

SpaceX is already working on additional prototypes, including assembling SN5 nearby in Boca Chica, so it's likely to resume its testing program quickly once it can clear the test stand and move in the newest prototype. Это совершенно отдельная попытка SpaceXРаботает над программой «Коммерческий экипаж», поэтому первый исторический тестовый запуск с участием астронавтов должен происходить либо в субботу, либо в воскресенье, как и планировалось, в зависимости от погоды.

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ntt

ntttttttSteve TannttttttContributorntt

nnttt

nntt

nttSteve Tan is a Singapore-based serial entrepreneur and full-stack digital marketer with over 14 years of hands-on experience who is also the CEO and founder of Super Tan Brothers Pte. Ltd, which operates e-commerce, software, logistics, marketing, educational and investment companies around the globe.t

ntnt

Интуитивно, магазины, которые Во время эпидемии COVID-19 при продаже через Интернет следует совершать убийства. After all, everyone is stuck at home u2014 and understandably more willing to shop online instead of at a traditional retailer to avoid putting themselves and others at medical risk. Но правда в том, что большинство небольших интернет-магазинов видели лучшие времена.

The primary challenge is that smaller shops often donu2019t have the logistics networks that companies like Amazon делать. Consequently, theyu2019re seeing substantially delayed delivery timelines, especially if they ship internationally. Customers obviously arenu2019t thrilled about that reality. And in many cases, theyu2019re requesting refunds at a staggering rate.

Я видел эту игру из первых рук в апреле. На тот момент мои магазины упали на 20%, а в некоторых случаях даже на 30%. Излишне говорить, что моя команда была в шоке. But thereu2019s one thing we did that helped us increase our revenue over 200% since the pandemic, decrease refund requests and even strengthen our existing customer relationships.

Мы внедрили круглосуточный чат во всех наших магазинах. Hereu2019s why it worked for us and why every digital brand should be doing it too.

Avoid the common u2018unreachabilityu2019 frustration

When I started my first online store in 2006, challenges that bogged my team down often meant that my teamu2019s first priority became resolving those challenges so that we could serve our customers faster. Но следует признать, что когда возникли эти проблемы, стало сложнее сбалансировать общение с нашими клиентами и решение проблем, которые мешали нам быстро выполнять их заказы.

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Customers donu2019t just forget about the companies that treated them well u2014 and post-crisis, theyu2019ll be more likely to return to the vendors who gave them a good experience.

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ntt

ntttttttJoey LeinttttttContributorntt

nntttt

ntttntttttnttttntt

nttt

nntt

nttJoey Lei is director of service management at Synoptek, глобальный системный интегратор и поставщик управляемых услуг. Prior to joining Synoptek, he was a lead product manager for Dell EMCu2019s Data Protection Division and was a founding product manager for Dell EMC PowerProtect Data Manager, Dell EMCu2019s newest generation data protection and data management solution.t

ntnt

из-за COVID-19Непрерывность бизнеса была проверена для многих компаний в секторах обрабатывающей промышленности, сельского хозяйства, транспорта, гостиничного бизнеса, энергетики и розничной торговли. Сокращение издержек является основным направлением деятельности компаний в этих секторах из-за огромных потерь доходов, вызванных этой эпидемией. Другая сторона кризиса, однако, существенно отличается.

Компании в таких отраслях, как медицинские, государственные и финансовые услуги, а также облачные технологические стартапы, предоставляющие базовые услуги, испытали значительное увеличение своих операционных потребностей, что привело к росту эксплуатационных расходов. Независимо от отрасли, к которой принадлежит ваша компания, и независимо от того, переживает ли ваша компания сокращение или увеличение объема операций, оптимизация затрат является реальностью для всех компаний, чтобы обеспечить устойчивое существование.

Одной из наиболее надежных мер по оптимизации затрат на этом этапе является использование эластичных сервисов, предназначенных для роста или сокращения в зависимости от спроса, таких как облачные и управляемые сервисы. Современный продукт с облачной архитектурой может автоматически масштабировать использование облака для снижения потерянного эксплуатационного спроса. Что может быть неочевидно для руководителей стартапов, так это стратегия, часто используемая действующими зрелыми предприятиями, - достижение оптимизации затрат за счет привлечения поставщиков управляемых услуг (MSP). MSP позволяют организациям переориентировать штатных сотрудников с затронутых операций на более стратегические линии продуктов или инициативы.

Почему компании нужна оптимизация затрат в долгосрочной перспективе

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The landscape shifts quickly, but managed services providers enable organizations to repurpose full-time staff members from impacted operations to more strategic product lines or initiatives.

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ntttttttAdam BenzionnttttttContributorntt

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ntttntttttnttttntt

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ntt A serial entrepreneur, writer, and tech investor, Adam Benzion is the co-founder of Hackster.io, the world's largest community for hardware developers.t

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Алюминий и иконография уже недостаточно для того, чтобы товар был замечен на рынке. Сегодня отличные продукты должны быть полезны и доставлять почти волшебный опыт, который становится продолжением жизни. Tiny Machine Learning (TinyML) - это новейшая технология встраиваемого программного обеспечения, которая переносит аппаратное обеспечение в это почти волшебное царство, где машины могут автоматически обучаться и расти благодаря использованию, как примитивный человеческий мозг.

п

Until now building machine learning (ML) algorithms for hardware meant complex mathematical modesu00a0based on sample data, known as “training data,u201d in order to make predictions or decisions without being explicitly programmed to do so. И если это звучит сложно и дорого в строительстве, это так. Вдобавок ко всему, традиционно связанные с ML задачи были переведены в облако, что привело к задержке, потреблению скудной мощности и поставило машины в зависимость от скорости соединения. В совокупности эти ограничения сделали вычисления на границе более медленными, более дорогими и менее предсказуемыми.

п

Но благодаря последним достижениям компании обращаются к TinyML как к последнему тренду в создании интеллектуальных продуктов. Arduino, the company best known for open-source hardware is making TinyML available for millions of developers. Вместе с Edge Impulse, they are turning the ubiquitous Arduino board into a powerful embedded ML platform, like the Arduino Nano 33 BLE Sense and other 32-bit boards. Благодаря этому партнерству вы можете запускать мощные модели обучения, основанные на искусственных нейронных сетях (ANN), позволяющих получать и отбирать пробы крошечных датчиков наряду с маломощными микроконтроллерами.

п

Over the past year great strides were made in making deep learning models smaller, faster and runnable on embedded hardware through projects like TensorFlow Lite for Microcontrollers, uTensor and Armu2019s CMSIS-NN. Но создание качественного набора данных, извлечение правильных функций, обучение и развертывание этих моделей все еще сложно. TinyML был недостающим звеном между периферийным оборудованием и интеллектуальными устройствами, которые сейчас осуществляются.

п

Крошечные устройства с не очень маленькими мозгами

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Today and going forward, billions of tiny devices will act as an extension of our brains, feelings and emotions as a natural extension of everyday life.

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views on the future of retail and the shopping experience"},"content":{"rendered":"

Глобальное распространение COVID-19 и последующие заказы на приют на месте сильно ударили по ритейлерам.

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As the pandemic drags on, temporary halts are becoming permanent closures, whether itu2019s the coffee shop next door, a исторический бар или известный бренд образа жизни,

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Но в то время как настоящее в целом мрачно, подготовка к будущему заставляет ритейлеров внедрять технологии быстрее, чем когда-либо. Их устойчивость и инновации означают, что розничная торговля будет выглядеть и платить по-разному, когда мир откроется.

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Мы собрали четыре взгляда на будущее розничной торговли от команды TechCrunch:

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Наташа Маскаренхас says retailers will need to find new ways to sell aspirational products u2014 and what was once cringe-worthy might now be considered innovative.

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Девин Колдевей sees businesses adopting a slew of creative digital services to prepare for the future and empower them without Amazonu2019s platform.

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Грег Кумпарак полагает, что тенденции доставки и ограничения будут переходить от основ эпидемии к повседневным событиям. He thinks that retailers will need to find new ways to appeal to consumers in a u201cshopping-by-proxyu201d world.

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Лукас Матни рассматривает возрождение интереса к технологиям в процессе оформления заказа, поскольку ритейлеры ищут способы сделать процесс закупок более плавным (и менее касающимся).

п

п

Алекса, как я выгляжу?

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Наташа Маскаренхас

п

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While the present is largely bleak, preparing for the future has retailers adopting technologies faster than ever. Их устойчивость и инновации означают, что розничная торговля будет выглядеть и платить по-разному, когда мир откроется.

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Reach Natasha via e-mail at natasha.m@techcrunch.com or through DM on Twitter @nmasc_.

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His personal website is coldewey.cc.

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Greg Kumparak is an editor at TechCrunch.

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Greg started at TechCrunch in May of 2008. He led TechCrunch's sister site MobileCrunch as editor until AOL acquired the company in 2010, at which point the editors of TechCrunch's four main sites (TechCrunch, CrunchGear, MobileCrunch, TechCrunch UK) merged the sites under one domain.

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Best known for his gadget coverage, Kumparak has broken hundreds of stories within the space u2014 unearthing details on everything from abandoned Samsung smartphone prototypes to new Apple devices. He's also one of the Internet's most prolific "live bloggers", having reported from the scene at dozens of international events for live audiences in the hundreds of thousands.

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He was one of the earliest writers to highlight and report on a number of companies that have since become "unicorns" (reaching a valuation of $1B or more), including Zenefits and Twilio.

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Kumparak is a frequent guest on TechCrunch's Gadget, Apple, and Android podcasts, and often appears on stage as an interviewer or judge at TechCrunch's meetups and Disrupt conferences.

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In 2012, Greg was featured on the BBC, Wired, Mashable, Engadget and many other outlets for a side project he called the "tARdis", or the Augmented Reality TARDIS. By combining augmented reality with a handmade physical model, Greg was able to replicate the otherwise physically impossible "bigger on the inside" visual effect that commonly appears on television's Doctor Who series.

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Reach Natasha via e-mail at natasha.m@techcrunch.com or through DM on Twitter @nmasc_.

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8,"date":"2020-05-29T12:03:10","date_gmt":"2020-05-29T19:03:10","guid":{"rendered":"https://techcrunch.com/?p=1995698"},"modified":"2020-05-29T12:03:10","modified_gmt":"2020-05-29T19:03:10","slug":"aaron-levie-we-have-way-too-many-manual-processes-in-businesses","status":"publish","type":"post","link":"https://techcrunch.com/2020/05/29/aaron-levie-we-have-way-too-many-manual-processes-in-businesses/","title":{"rendered":"Aaron Levie: ‘We have way too many manual processes in businesses'"},"content":{"rendered":"

коробка CEO Aaron Levie has been working to change the software world for 15 years, but the pandemic has accelerated the move to cloud services much faster than anyone imagined. As he pointed out yesterday in an Extra Crunch Live interview, who would have thought three months ago that businesses like yoga and cooking classes would have moved online u2014 but here we are.

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Levie says we are just beginning to see the range of what's possible because circumstances are forcing us to move to the cloud much faster than most businesses probably would have without the pandemic acting as a change agent.

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“Overall, what we're going to see is that anything that can become digital probably will be in a much more accelerated way than we've ever seen before,” Levie said.

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Fellow TechCrunch reporter Jon Shieber and I spent an hour chatting with Levie about how digital transformation is accelerating in general, how коробка is coping with that internally and externally, his advice for founders in an economic crisis and what life might be like when we return to our offices.

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Our interview was broadcast on YouTube and we have included the embed below.

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Just a note that Extra Crunch Live is our new virtual speaker series for Extra Crunch members. Folks can ask their own questions live during the chat, with past and future guests like Alexis Ohanian, Garry Tan, GGV's Hans Tung and Jeff Richards, Eventbrite's Julia Hartz and many, many more. You can check out the schedule here, If you'd like to submit a question during a live chat, please join Extra Crunch,

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Box's Aaron Levie says it will take creativity and focus to get through this crisis

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On digital transformation

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The way that we think about digital transformation is that much of the world has a whole bunch of processes and ways of working — ways of communicating and ways of collaborating where if those business processes or that way we worked were able to be done in digital forms or in the cloud, you'd actually be more productive, more secure and you'd be able to serve your customers better. You'd be able to automate more business processes.

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We think we're [in] an environment that anything that can be digitized probably will be. Certainly as this pandemic has reinforced, we have way too many manual processes in businesses. We have way too slow ways of working together and collaborating. And we know that we're going to move more and more of that to digital platforms.

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In some cases, it's simple, like moving to being able to do video conferences and being able to collaborate virtually. Some of it will become more advanced. How do I begin to automate things like client onboarding processes or doing research in a life sciences organization or delivering telemedicine digitally, but overall, what we're going to see is that anything that can become digital probably will be in a much more accelerated way than we've ever seen before.

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How the pandemic is driving change faster

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Box CEO Aaron Levie has been working to change the software world for 15 years, but the pandemic has accelerated the move to cloud services much faster than anyone imagined. As he pointed out yesterday in an Extra Crunch Live interview, who would have thought three months ago that businesses like yoga and cooking classes […]

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п

SpaceX is once again preparing to make history u2013 the private spaceflight company is set to launch its Crew Dragon Demo-2 mission in collaboration with NASA today. This is the second time they've prepared to launch this mission, after an attempt on Wednesday last week was scrubbed due to bad weather, Today's attempt is set for 3:22 PM EDT (12:22 PM PDT) and preparations, along with the launch itself, will be streamed above starting at 11 AM EDT (8 AM PDT).

п

The launch will take off from Cape Canaveral in Florida, and once again weather is a concern for today's launch window. SpaceX and NASA have an instantaneous launch window today, which means they only have the one shot to take off u2013 if the weather isn't cooperating at 3:22 PM EDT, they'll have to re-attempt the launch again, with the next possible window set for tomorrow, Sunday May 31.

п

This is the first time ever that SpaceX will be launching humans aboard one of its spacecraft u2013 NASA astronauts Bob Behnken and Doug Hurley have the honor of being those first passengers. The mission itself is actually technically still a test, the final demonstration mission in the multi-year development of Crew Dragon, SpaceX's first human-rated spacecraft. This launch will serve as the proof that Crew Dragon and the Falcon 9 rocket that carries it, is ready for human-rating, after which it will be ready for regular operational service, flying U.S. and allied astronauts to and from the International Space Station (ISS) in low Earth orbit.

п

That will mean the U.S. once again has domestic human launch capabilities, something it hasn't been able to claim since it ended the Space Shuttle program in 2011. That's a big deal for a number of reasons, but primarily because it means that NASA won't rely on buying berths on Russian Soyuz spacecraft to get to the ISS, which will help it save money and ultimately control its own access to Earth's orbital lab.

п

If successful, SpaceX will be the first of NASA's two Commercial Crew partners to achieve this milestone. The other, Boeing, is still in the process of working out the kinks of its CST-100 Starliner human crew capsule, which encountered errors during its first uncrewed demonstration mission, resulting in the need to run that launch again sometime later this year, and then, depending on how that goes, fly its first human flight hopefully in 2021. SpaceX, meanwhile, is set to begin operational missions with Crew Dragon later this year, if all goes well with Demo-2.

п

Provided the launch occurs today, Behnken and Hurley will then spend 19 hours on orbit as they make their way to rendezvous with the Space Station for docking. They'll then staff the station for a period of between a few weeks and a few months, depending on NASA's decision regarding their ultimate mission length. That will involve helping with station maintenance and conducting experiments, and then they'll re-enter Crew Dragon and make the trip back to Earth for an Atlantic Ocean splashdown and recovery once their time at the station is over.

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SpaceX is once again preparing to make history u2013 the private spaceflight company is set to launch its Crew Dragon Demo-2 mission in collaboration with NASA today. This is the second time they've prepared to launch this mission, after an attempt on Wednesday last week was scrubbed due to bad weather. Today's attempt is set […]

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