НАСА приостанавливает работу на своем космическом корабле «Луна и Марс» из-за пандемии коронавируса

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20.03.2020

НАСА временно приостановил работу над системой космического запуска (SLS) и капсулой Орион, которая будет использоваться для предстоящих миссий Артемиды, которые в конечном итоге вернут следующего американского мужчину и первую американскую женщину на поверхность Луны. Ракета и космический корабль проходили производственные и испытательные работы в преддверии первой миссии Артемиды, которая была запланирована не ранее апреля 2021 года.

Этот шаг вызван тем, что НАСА переместило свой сборочный центр в Михуде в Новом Орлеане и свое место в Космическом центре Стеннис в Миссисипи к тому, что он называет «Стадия 4» из четырехэтапной «Структуры реагирования НАСА» агентства. Это шкала готовности к чрезвычайным ситуациям, которую НАСА использует в качестве руководства для реагирования на продолжающуюся вспышку COVID-19, и она определяет, какие действия предпримет агентство в отношении своих сотрудников и объектов на каждом из своих физических объектов в зависимости от того, как вспышка разворачивается.

Этап 4 является самым высоким уровнем в рамках и накладывает самые строгие ограничения. К ним относятся обязательная телеработа для всего персонала, а также полное закрытие самих физических объектов, за исключением «защиты жизни и критически важной инфраструктуры». Сотрудники по-прежнему могут встречаться и проводить мероприятия, но строго в виртуальном качестве. Полностью удаленная работа, очевидно, не совместима ни с созданием ракеты, ни с выполнением ключевых заключительных проверок космического корабля, предназначенного для перевозки людей.

Администратор НАСА Джим Бриденстайн ежедневно выпускал обновленную информацию о состоянии объектов агентства и условиях работы, связанных с этой структурой. Все объекты переведены на стадию 3, что стимулирует обязательную телеработу, но оставляет двери открытыми для помещений только для критически важных сотрудников. Стадия 4 была установлена на конкретных объектах либо из-за того, что персонал заразился вирусом, либо из-за местных постановлений о предоставлении убежища на месте, либо из-за высокой концентрации дел.

Bridenstine говорит, что объекты, на которых работают SLS и Orion, будут заблокированы и закреплены, чтобы убедиться, что все в безопасном состоянии для подвески, и готовы к возобновлению работы после того, как условие 4 этапа будет снято. Это также приведет к «ударам по миссиям НАСА», отмечает он в обновлении, которое звучит как подтверждение того, что даты для существующих предлагаемых сроков миссий Артемиды будут проскальзывать.

Anthony Levandowski, the former Google engineer and serial entrepreneur who was at the center of a lawsuit between Uber and Waymo, has pleaded guilty to one count of stealing trade secrets while working at Google under a plea agreement reached with the U.S. District Attorney. n

While Levandowski still faces a possible prison sentence of between 24 to 30 months, the outcome is much rosier than it could have been. In August, federal grand jury indicted Levandowski on 33 counts of theft and attempted theft. He was looking at a protracted legal fight and a trial that wasn't expected to begin until 2021. n “Mr. Levandowski accepts responsibility and is looking forward to resolving this matter. Mr. Levandowski is a young man with enormous talents and much to contribute to the fast-moving world of AI and AV and we hope that this plea will allow him to move on with his life and focus his energies where they matter most,u201d his attorney, Miles Ehrlich said in an emailed statement.

n Under the plea agreement, Levandowski admits to downloading thousands of files related to Project Chauffeur, the Google self-driving project that later spun out to become Waymo . Levandowski was an engineer and one of the founding members of Project Chauffeur, which launched in 2009. Scroll down to read the plea agreement. n He said that in 2015, prior to leaving to start his own self-driving trucking company, he downloaded 14,000 documents from an internal Google server and transferred it to his laptop. Levandowski specifically pleaded guilty to count 33 of the indictment, which is related to taking what was known as the Chauffeur Weekly Update, a spreadsheet that contained a variety of details including quarterly goals and weekly metrics, the team's objectives and key results as well as summaries of 15 technical challenges faced by the program and notes related to previous challenges that had been overcome, according to the filing. n Levandowski said in the plea agreement that he downloaded the Chauffeur Weekly Update to his personal laptop on or about January 17, 2016, and accessed the document after his resignation from Google, which occurred about 10 days later. n “Mr. Levandowski's guilty plea in a criminal hearing today brings to an end a seminal case for our company and the self-driving industry and underscores the value of Waymo's intellectual property,” a Waymo spokesperson said in an emailed statement. “Through today's development and related cases, we are successfully protecting our intellectual property as we build the world's most experienced driver.” n Levandowski left Google and started Otto, a self-driving trucking company that was then bought by Uber. Waymo later sued Uber for trade secret theft. Waymo alleged in the suit, which went to trial and ended in a settlement, that Levandowski stole trade secrets, which were then used by Uber. Under the settlement, Uber agreed to not incorporate Waymou2019s confidential information into their hardware and software. Uber also agreed to pay a financial settlement that included 0.34% of Uber equity, per its Series G-1 round $72 billion valuation. That calculated at the time to about $244.8 million in Uber equity. n The plea deal puts an end to any criminal charges. However, Levandowski still faces a civil matter.u00a0An arbitration panel ruled in December that Levandowski and Lior Ron had engaged in unfair competition and breached their contract with Google when they left the company to start a rival autonomous vehicle company focused on trucking, called Otto.u00a0Uber acquired Otto in 2017. Earlier this month, San Francisco County court confirmed the panelu2019s decision and order Levandowski to pay $179 million. n Ron settled in February 2019 with Google for $9.7 million. Levandowski had disputed the ruling. The San Francisco County Superior Court denied his petition, granting Googleu2019s petition to hold Levandowski to the arbitration agreement under which he was liable. Levandowski himself may not have to pay the money personally, as this sort of liability may fall to his employer depending on his contract or other legal quirks. However, Levandowski personally filed March 4 for Chapter 11 bankruptcy, stating that the presumptive $179 million debt quite exceeds his assets, which he estimates at somewhere between $50 million and $100 million. n

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Mark Zuckerberg talk live with epidemic expert Dr. Anthony Fauci"},"content":{"rendered":"

If there's one face of scientific authority in the U.S. in the throes of COVID-19 chaos, it's Dr. Anthony Fauci. One of the world's top HIV/AIDS researchers, Dr. Fauci has served in his post as director for the National Institute of Allergy and Infectious Diseases since 1984, helping steer the federal response to viral diseases like SARS, MERS, Ebola u2014 and now COVID-19. n Today at 4PM Pacific, Mark Zuckerberg is speaking live with Dr. Fauci to discuss steps that everyday people can take to help fight the spread of COVID-19. To watch the conversation, head over to Zuckerberg's Facebook page. n

n
Watch Live: Dr. Anthony Fauci, the US's top infectious disease expert, talks to Mark Zuckerberg about what we can do to help fight the spread of the coronavirus (COVID-19): https://t.co/CvWOuqi6NA n — Facebook (@Facebook) March 19, 2020

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Живите с доктором Энтони Фаучи, ведущим экспертом по инфекционным заболеваниям в США, чтобы узнать, что мы все можем сделать для борьбы с распространением коронавируса (COVID-19).

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Сообщение от Марк Цукерберг в четверг, 19 марта 2020 г.

Разговор является частью недавнего стремления Facebook распространять информацию COVID-19 от авторитетных органов здравоохранения. фронт и центр на платформе, чтобы донести достоверную информацию до пользователей, одновременно уменьшая потенциально опасную дезинформацию, которая может ухудшить результаты по мере распространения нового коронавируса по всему миру.

Госдепартамент США выпускает беспрецедентное предупреждение «не путешествуй» по поводу коронавируса

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": ({" имя ":" сор», "HREF": "https: / / api.w.org / {отн}", "шаблонный": истинно})}}), (), (), ())}}, { "идентификатор": 1962700, "дата": "2020-03-19T15: 44: 02", "date_gmt": "2020-03 -19T22: 44: 02" , "GUID": { "оказывается": "HTTPS: / / techcrunch.com / р = 1962700?"}, "модифицированный": "2020-03-19T16: 24: 28 », "modified_gmt": "2020-03-19T23: 24: 28", "слизняк": "Instagram-исчезающие-сообщения", "статус": "опубликовать", "типа": "пост", "ссылка": "https: / / techcrunch.com / 2020 / 03 / 19 / instagram-исчезающие-сообщения /", "title": {"rendered": "Прототипы Instagram для исчезающих текстовых сообщений в стиле Snapchat"} , "содержание": { "оказывается":»

Instagram наконец готовится скопировать самую популярную функцию Snapchat, и одну из немногих, которые еще не были клонированы. Instagram создал прототип невыпущенной эфемерной функции обмена текстовыми сообщениями, которая очищает цепочку чата, когда вы ее покидаете, утверждает пресс-секретарь Facebook на TechCrunch. Это может сделать пользователей более удобными при наличии быстрых, глупых, уязвимых или рискованных чатов, тем самым повышая количество уведомлений об ответах, которые заставляют людей открывать Instagram весь день.

Instagram уже исчезает фото и видео сообщения, которые он запущен в феврале 2018 чтобы пользователи могли выбирать, могут ли партнеры по чату «просматривать один раз», «разрешать повтор» несколько раз в течение ограниченного периода времени или «постоянно оставаться в чате». Технически вы можете использовать режим «Создать» для наложения слов на цветной фон для отправки эфемерного текста, но в противном случае вам придется использовать функцию «Отменить», которая уведомляет других людей в цепочке.

Но сегодня специалист по реинжинирингу и любимый консультант TechCrunch Джейн Манчун Вонг раскопали что-то новое. В коде приложения для Android скрыт новый режим « ud83d ude4a», помеченный в коде смайликами обезьяны «не говори зла».

Как Instagram Исчезающие Сообщения работают

Когда пользователи переходят в этот режим, проводя вверх из ветки сообщений Instagram Direct, они попадают в окно сообщений темного режима, которое начинается как пустая ветка сообщений. Когда пользователи закрывают это окно, все сообщения от них или их партнеров по чату исчезают. U00a0Функция работает аналогично Snapchat, который очищает чат после того, как все участники цепочки просмотрели его и закрыли окно чата.

Вот как работают исчезающие сообщения в Instagram

Функция эфемерного обмена сообщениями в настоящее время не является общедоступной, но facebook Пресс-секретарь подтверждает мне, что они работают над этим внутренне. «Мы постоянно изучаем новые функции, чтобы улучшить ваш обмен сообщениями. Эта функция все еще находится на ранней стадии разработки и не тестируется извне ». Компания позже чирикнул Подтверждение. Они не указали сроки, когда или когда это может официально начаться. Некоторые функции никогда не выходят из фазы прототипа, но другие, включая многие, обнаруженные Вонгом, в конечном итоге будут развернуты несколько месяцев спустя.

Instagram добился большого успеха, используя Snapchat в качестве исследовательской лаборатории. Версия Instagram в Instagram взлетела до 500 миллионов ежедневных пользователей по сравнению с всего 218 миллионами пользователей Snapchat в целом.

Но эфемерные сообщения сохранили актуальность Snapchat. Еще в конце 2017 года, просто 51 миллион из 178 миллионов пользователей Snapchat публиковали «Истории» в деньИ это было, когда Instagram Stories все еще был на рынке в первый год. В соответствии с StatistaОсновным примером использования Snapchat является поддержание связи с друзьями и семьей, а не развлечения.

Из-за Instagram-историй Snapchat в какой-то момент начал уменьшаться, но теперь он снова стал здоровым. Это может сигнализировать о том, что Instagram еще предстоит проделать большую работу, чтобы украсть гром Snap. Но Существующая версия Instagram эфемерного обмена сообщениями, которая является более громоздкой, Facebook отменил испытание аналогичной функции, и Взятие WhatsApp, которое началось в октябре еще не выкатили

Оставшиеся подростки останутся с Snapchat для быстрого общения, им не нужно беспокоиться о возвращении, чтобы преследовать их. Если Instagram успешно скопирует и эту функцию, это может снизить потребность людей оставаться в Snapchat, делая Instagram Direct более привлекательным для критически важной аудитории. Каждый ответ и последующее предупреждение привлекает пользователей все глубже в сеть Facebook.

П " "защищенный": ложь}, "выдержка": { "оказывается":"

Instagram наконец-то готовится скопировать самую популярную функцию Snapchat, и одну из немногих, которые еще не были клонированы. Instagram создал прототип невыпущенной эфемерной функции обмена текстовыми сообщениями, которая очищает цепочку чата, когда вы ее покидаете, утверждает пресс-секретарь Facebook на TechCrunch. Это может сделать пользователей более комфортными с быстрым, глупым, уязвимым или (…)

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Джош Констайн - технологический журналист, специализирующийся на глубоком анализе социальных продуктов. В настоящее время он является расширенным редактором TechCrunch и может выступать с речами.

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Ранее, Constine был ведущим автором Inside Facebook благодаря его приобретению WebMediaBrands, охватывающей все о социальной сети.

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Констин закончила Стэнфордский университет в 2009 году со степенью магистра в области киберсоциологии, изучая влияние технологий на социальное взаимодействие. Он исследовал влияние контроля конфиденциальности на социализацию детей, циклы популярности мемов и то, что влияет на рейтинг кликов по ссылкам, размещенным на Twitter
,

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Констин также получила степень бакалавра искусств с отличием в Стэнфордском университете в 2007 году, специализируясь на социальной психологии и межличностных процессах.

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Джош Констайн - опытный оратор, он модерировал более 120 интервью на сцене в 15 странах с лидерами, включая CEO Facebook Марка Цукерберга, осведомителя Эдварда Сноудена (посредством видеоконференции на сцене) и сенатора США Кори Букера. Он может модерировать панели и чаты у камина, выступать с речами и судить хакатон и соревнования по питчу.

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Констин цитировалась The Wall Street Journal, CNN Money, The Atlantic, BBC World Magazine, Slate и другими, плюс была показана на телевидении в «Доброе утро», Америка, The Today Show, Центральное телевидение КНР и Fox News. Constine считается самым цитируемым техническим журналистом № 1 в престижном новостном агрегаторе Techmeme.

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(Раскрытие информации: Джош Констайн временно проконсультировал стартапа по обмену социальными местоположениями подруги по колледжу под кодовым названием «Сигнал», который базировался в Сан-Франциско, а затем распался в 2015 году. Эта консультативная роль была прояснена с редакторами AOL и TechCrunch и завершена. соучредитель стартап-акселератора Founders Embassy. Двоюродный брат Constine Даррен Лахтман является основателем стартапа влиятельной рекламы, который был приобретен Twitter
С тех пор он ушел и основал молодежную студию контента Brat. Constine не пишет об основателях Embassy или Brat. Constine has personal acquaintances stemming from college housing circa 2007 with founders at Skybox Imaging (now Terra Bella), Hustle, Snapchat, and Robinhood, but does not maintain close social ties with them nor does that influence his writing. Constine occasionally does paid speaking engagements at conferences, but only those funded by companies he does not cover. Constine owns a small position in Ethereum and Bitcoin cryptocurrencies, does not day-trade, and discloses his positions directly in articles where appropriate. Constine does not do consulting, angel investing, or public stock trading beyond public stock invesments by his parents' estate that he has no role in managing or advising.)

Josh Constine is a technology journalist who specializes in deep analysis of social products. He is currently an Editor-At-Large for TechCrunch and is available for speaking engagements.

Previously, Constine was the Lead Writer of Inside Facebook through its acquisition by WebMediaBrands, covering everything about the social network.

Constine graduated from Stanford University in 2009 with a Master's degree in Cybersociology, examining the influence of technology on social interaction. He researched the impact of privacy controls on the socialization of children, meme popularity cycles, and what influences the click through rate of links posted to Twitter
,

Constine also received a Bachelor of Arts degree with honors from Stanford University in 2007, with a concentration in Social Psychology & Interpersonal Processes.

Josh Constine is an experienced public speaker, and has moderated over 120 on-stage interviews in 15 countries with leaders including Facebook CEO Mark Zuckerberg, whistleblower Edward Snowden (via on-stage video conference), and U.S. Senator Cory Booker. He is available to moderate panels and fireside chats, deliver keynotes, and judge hackathon and pitch competitions.

Constine has been quoted by The Wall Street Journal, CNN Money, The Atlantic, BBC World Magazine, Slate, and more, plus has been featured on television on Good Morning, America, The Today Show, China Central Television, and Fox News. Constine is ranked as the #1 most cited tech journalist on prestigious news aggregator Techmeme.

(Disclosures: Josh Constine temporarily advised a college friend's social location-sharing startup codenamed 'Signal' that was based in San Francisco before dissolving in 2015. This advising role was cleared with AOL and TechCrunch's editors and has concluded. Constine's fiancu00e9e Andee Gardiner co-founded startup accelerator Founders Embassy. Constine's cousin Darren Lachtman is the founder of influencer advertising startup Niche that was acquired by Twitter
, and he's since left and founded teen content studio Brat. Constine does not write about Founders Embassy or Brat. Constine has personal acquaintances stemming from college housing circa 2007 with founders at Skybox Imaging (now Terra Bella), Hustle, Snapchat, and Robinhood, but does not maintain close social ties with them nor does that influence his writing. Constine occasionally does paid speaking engagements at conferences, but only those funded by companies he does not cover. Constine owns a small position in Ethereum and Bitcoin cryptocurrencies, does not day-trade, and discloses his positions directly in articles where appropriate. Constine does not do consulting, angel investing, or public stock trading beyond public stock invesments by his parents' estate that he has no role in managing or advising.)

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and other streaming platforms urged to switch to SD during COVID-19 crisis"},"content":{"rendered":"

Европейская комиссия оказывает давление на Netflix и другие потоковые платформы для перехода к стандартному определению в периоды пикового спроса, поскольку кризис с коронавирусами создает беспрецедентную нагрузку на инфраструктуру Интернета.

Через Европейский Союз — a region with around 445M citizens —u00a0 it's likely many millions of office workers will switch to teleworking, as countries impose quarantine measures and instruct people to work from home wherever possible. Сама Европейская комиссия, в которой работает около 32 000 человек,u00a0moved all non-critical staff to remote work в начале этой недели.

Вчера Тьерри Бретон, комиссар по внутреннему рынку ЕС, который также является бывшим гендиректором France Telecom, написал в Твиттере, что говорил с гендиректором Netflix. Рид Гастингс обосновать потоковую передачу стандартного определения по умолчанию во время кризиса общественного здравоохранения COVID-19.

n

Важный телефонный разговор с @ReedHastingsгендиректор @Netflix

n

Бить # COVID19мы #Останься дома

n

Телеработа и потоковая передача очень помогают, но инфраструктура может оказаться в затруднительном положении.

n

To secure Internet access for all, letu2019s #SwitchToStandard определение, когда HD не является необходимым.

n

- Тьерри Бретон (@ThierryBreton) 18 марта 2020 г.

Пресс-секретарь Бретона сообщил нам, что Комиссия предлагает потоковым платформам последовать примеру провайдеров телекоммуникационных услуг и рассмотреть возможность адаптации пропускной способности потоковой передачи видео, например, путем временного перехода на SD, а не на потоковую передачу HD - по крайней мере, в наиболее критические рабочие часы.

В разговоре Бретона с Netflix был обсужден ряд потенциальных мер - по словам представителя - включая автоматический переход к стандартному определению во время пиковой активности в Интернете на затронутых территориях, который, по словам Комиссии, представляет собой «ответственный вариант», который поможет защитить телекоммуникационные инфраструктуры при этом «продолжая предлагать лучший сервис для пользователей и потребителей, без сбоев».

Он добавил, что многие поставщики контента и приложений уже применяют такую меру гибкости.

Комиссия также просит операторов связи, предоставляющих интернет-услуги, принять меры для предотвращения и смягчения последствий надвигающейся перегрузки сети, предлагая им использовать «возможности», предлагаемые Правила сетевого нейтралитета ЕС,

Ранее, на этой неделе Vodafone сообщил о 50% -ном росте интернет-трафика в некоторых европейских странах, когда десятки людей вошли в систему из дома. u201cCovid-19 is already having a significant impact on our services and placing a greater demand on our network,u201d the company said in a statement, adding that: u201cWe should expect this trend of data growth to continue.”

В то же время Комиссия призывает пользователей Интернета в регионе ответственным образом использовать развлекательные мероприятия в Интернете - например, выбрав настройки, которые сокращают потребление данных, в том числе использование Wi-Fi (а не мобильных данных) и выбор более низкого разрешения для содержание, когда это возможно.

Он хочет, чтобы все заинтересованные стороны предприняли совместные действия, чтобы ослабить нагрузку на инфраструктуру и облегчить дистанционную работу и онлайн-обучение в период кризиса в области общественного здравоохранения в регионе.

In a statement Breton added: u201cEurope and the whole world are facing an unprecedented situation. Правительства приняли меры по сокращению социальных взаимодействий, чтобы сдержать распространение Covid-19, и поощрять удаленную работу и онлайн-образование. Потоковые платформы, операторы связи и пользователи - все мы несем совместную ответственность за принятие мер по обеспечению бесперебойной работы Интернета во время борьбы с распространением вирусов ».

Непонятно, какую именно комнату для маневров предусмотрено в правилах сетевого нейтралитета ЕС для определения приоритетов определенных типов трафика над другими во время кризиса коронавируса.

We asked Breton's spokesman for clarification on this point but he responded by emphasizing that the Commission is hoping to steer off such a scenario, telling us: “By calling for all stakeholdersu2019 responsibility (platforms/telcos/users) we are proactively ensuring smooth functioning of the Internet so that the question of prioritization does not need to be asked.”

Мы также связались с Netflix, чтобы спросить, какие шаги предпринимаются для управления спросом на пропускную способность в регионе. На момент написания статьи компания не ответила.

Пресс-секретарь Бретона заявил, что в ближайшие дни комиссар должен провести повторный звонок с Гастингсом.

В более широком плане Комиссия работает над созданием механизма отчетности для обеспечения регулярного мониторинга ситуации с интернет-трафиком в каждом государстве-члене, с тем чтобы иметь возможность оперативно реагировать на проблемы с пропускной способностью, поддерживая связь с Советом европейских регуляторных органов в области электронных коммуникаций. и при поддержке национальных регулирующих органов.

Мы также связались YouTube
за комментарий к призыву Комиссии к активным действиям со стороны потоковых платформ, чтобы помочь справиться с возросшим спросом на инфраструктуру Интернета.

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The European Commission is putting pressure on Netflix and other streaming platforms to switch to standard definition during periods of peak demand as the coronavirus crisis puts unprecedented load on Internet infrastructure. Across the European Union — a region with around 445M citizens —u00a0 it's likely many millions of office workers will switch to teleworking, (…)

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Natasha is a senior reporter for TechCrunch, joining September 2012, based in Europe. She joined TC after a stint reviewing smartphones for CNET UK and, prior to that, more than five years covering business technology for silicon.com (now folded into TechRepublic), where she focused on mobile and wireless, telecoms & networking, and IT skills issues. She has also freelanced for organisations including The Guardian and the BBC. Natasha holds a First Class degree in English from Cambridge University, and an MA in journalism from Goldsmiths College, University of London.

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CEO Garrett Smallwood explains his firm's ‘radically different path to profitability'"},"content":{"rendered":"

ntt

ntttttttGarrett SmallwoodnttttttContributorntt

nntttt

ntttntttttnttttntt

nttt

nntt

nttWag! CEO Garrett Smallwood is a three-time entrepreneur with previous experience at Redbeacon (acquired by The Home Depot), Pillow (acquired by Expedia via Home Away Group) and Finrise (acquired by Wag!).t

ntnt

Wag!, the petcare company known for connecting pet owners with local dog walkers, has recently undergone a series of sweeping changes.

In late November, after I was named the new CEO, my management team and I began plotting a radically different path to profitability. We began by assessing our relationship with users. First and foremost, we recognized that Wag! needed to improve the way we supported the community, including pet parents, pet caregivers and their pets.

Next, we examined the company's financial health and analyzed the competitive climate, investment community and direction in which the tech industry appeared headed. The time has come to share how this influenced our decisions.

Late in 2019, a lot of smart people began to note a philosophical shift taking place in the capital markets. Investors had begun to lose patience with startups that spent massive sums on acquiring market share, but had demonstrated little to no ability at creating lasting businesses.

We concluded that funding in some sectors would quickly dry up. Based on our analysis, we expect a growing number of startups will be forced to hew out self-sustaining business niches to survive. This assessment is partly what led us to conclude that accepting another funding round wouldn't necessarily benefit the company in the area that matters most: providing value to customers.

A consensus formed after we took control, and found a constant drumbeat of bills coming in and payments going out, notably to Amazon
(Web Services), Google (to help extend our brand), Facebook (to reach customers) and for our office space. These costs were growing faster than revenue.

","protected":false},"excerpt":{"rendered":"

Instead of accepting more investment, we chose to cut costs. This included a consolidation of some of our offices and a painful 76% reduction of our workforce.

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ntt

ntttttttDave StruzzinttttttContributorntt

nntttt

ntttntttttnttttntt

nttt

nntt

nttDave Struzzi is the founder of Fame Arcade, a consultancy that works with innovative technology brands. His book, "App Store Fame and Fortune," was among the first to explore best practices for mobile app marketing.t

ntnt

As organizers cancel events with massive attendance, like SXSW (400,000 attendees), E3 (66,000), GDC (65,000) and Mobile World Congress (100,000), mobile game developers have felt the crunch. At a show like SXSW, larger developers can spend more than $135,000 just to secure some real estate.

Despite the steep cost, if you're a developer, these events can prove worthwhile for building awareness, buzz and customer downloads. Real-time feedback from attendees, the ability to sign up users for beta campaigns, opportunities for bolstering subsequent email marketing and the prestige of having your app live side-by-side with games produced by larger studios are unique qualities.

It remains unclear if and how developers that made investments will recover costs such as those for onsite promotion, print advertising, staff for booths and restaurant reservations. Equally, if not more important though, is the added layer of opportunity cost for developers, especially those who sought to use these events to launch something new.

How important are launch moments for game developers? During the Game Developers Conference 2019, a new port of Cuphead for Nintendo Switch was announced. Per Google Trends, web searches for the game reached their second-highest point of the year during the event (March 20th), only behind search volume of the gameu2019s release a month later, in April 2019.

Large developers can come out unscathed from a trade show cancellation and simply kick the launch moment to their next big tentpole event. But for smaller app or game developers that canu2019t wait another six months for their launch moment, they need to do something.

Here are five ways to salvage a launch lost to a trade show cancellation.

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Large developers can come out unscathed, but smaller apps and developers who canu2019t wait six months for their launch moment need to do something.

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На этой неделе Extra Хруст принимал звонок с гендиректор Catalyst Нико Бонацос to discuss a number of startup topics, including what the novel coronavirus is doing to investing in the Valley, as well as his thoughts on robotics, homeschooling, edtech, SMBs, international investing and what heu2019s looking to see today in startups. Со мной в прямом эфире присоединился мой коллега по акциям Алекс Вильгельм и пара дюжин членов ЕС.

If you missed this conference call for EC members, donu2019t fret: Weu2019ll have more of these to come in this era of work-from-home. В то же время, здесь есть слегка отредактированная стенограмма вместе с записью звонка, если вы хотите прослушать.

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This week, Extra Crunch hosted a call with General Catalyst managing director Niko Bonatsos to discuss a number of startup topics, including what the novel coronavirus is doing to investing in the Valley, as well as his thoughts on robotics, homeschooling, edtech, SMBs, international investing and what heu2019s looking to see today in startups. Joining (…)

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investment in esports looks light as Q1 races to a close"},"content":{"rendered":"

Hello and welcome back to our regular morning look at private companies, public markets and the gray space in between.

Today we're taking a look at the world of esports venture capital investment, largely through the lens of предварительный data that we'll caveat given how reported VC data lags reality. That phenomenon is likely doubly true in the current moment, as COVID-19 absorbs all news cycles and some venture rounds' announcements are delayed even more than usual,

All the same, the data we do have paints a picture of a change in esports venture investment, one sufficient in size to indicate that an esports VC slowdown could be afoot. As with all early looks, we're extending ourselves to reach a conclusion. But… no risk, no reward.

We'll start by looking at Q1 2020 esports venture totals to date, compare them to year-ago results, and then peek at Q4 2019's results and its year-ago comparison to get a handle on what else has happened lately in the niche. The picture that the quarters draw will help us understand how esports investing is starting a year that isn't going as anyone expected.

Venture results

Today we're using Crunchbase data, looking at both global and U.S.-specific venture totals in both round and dollar volume. To get a picture of the competitive gaming world, we're examining investments into companies that are tagged as “киберспорт” related in the Crunchbase database. Given that this is a somewhat wide cut, the data below is more directional than precise and should be treated as such.

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Even with an expected decline in Q1 2020 venture round and venture dollar results due to lag, the most recent venture data looks grim.

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Alex Wilhelm is Senior Editor at TechCrunch. He previously worked for Crunchbase News as Editor in Chief as well as The Next Web, TechCrunch, and Mattermark.

","cbAvatar":"https://crunchbase-production-res.cloudinary.com/image/upload/icctnaiqcee3bzwdc4fr","twitter":"alex"}),"author":({"id":428363,"name":"Alex Wilhelm","url":"","description":"","link":"https://techcrunch.com/author/alex-wilhelm/","slug":"alex-wilhelm","avatar_urls":{"24":"https://secure.gravatar.com/avatar/cc9b583e483d57b5eb30b6b09baefa63?s=24&d=identicon&r=g","48":"https://secure.gravatar.com/avatar/cc9b583e483d57b5eb30b6b09baefa63?s=48&d=identicon&r=g","96":"https://secure.gravatar.com/avatar/cc9b583e483d57b5eb30b6b09baefa63?s=96&d=identicon&r=g"},"links":{"facebook":"http://www.facebook.com/alex.wilhelm","twitter":"http://twitter.com/alex","linkedin":"http://www.linkedin.com/in/alexwilhelm/","crunchbase":"https://www.crunchbase.com/person/alex-wilhelm"},"position":"Senior Editor","cbDescription":"

Alex Wilhelm is Senior Editor at TechCrunch. He previously worked for Crunchbase News as Editor in Chief as well as The Next Web, TechCrunch, and Mattermark.

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who share insights can build industry trust at scale"},"content":{"rendered":"

ntt

ntttttttAdam GuildnttttttContributorntt

nntttt

ntttntttttnttttntt

nttt

nntt

nttAdam Guild is a growth marketing expert and the founder of Placepull.t

ntnt

Everyone knows that press features donu2019t drive sustainable traffic. But they still matter for one simple reason: sales requires trust. Trust is transitive. And the press is trusted.

Press features validate the legitimacy of a company, lend it authority, and ultimately lead others to trust it more.

Iu2019ve seen this first hand, having gone from being an unknown outsider to becoming the most popular expert in the world in my space u2014 contributing articles to 14 publications and driving more than 37,000 prospective customers per month to my blog.

In this article, youu2019ll learn the steps I took over the last year to go from being unknown to expert, and how this strategy has helped me open doors and close deals. All from this simple strategy that I used to build my own authority in the industry and leverage the press that people trusted to build authority and build SEO.

I initially discovered this strategy out of frustration. The businesses that I was selling to didnu2019t trust me because I was an outsider. I didnu2019t have credibility in my industry. I didnu2019t have status symbols people associate with trustworthiness.

In fact, I had the opposite. I dropped out of high school in 10th grade. I never went to college. I had never worked for a big company. And our customers in the early days were a few small independents. So people didnu2019t trust me enough to trust that my technology would work for them. Iu2019d often be denied sales opportunities as a result.

The question was, how could I turn that around and become trusted before the sales process begins? Because that, I suspected, was how I could start closing more deals. This strategy was my solution to those repeated frustrations and it has since lead to deals with billion-dollar brands and small brands alike. It even impressed people who ended up backing my company.

","protected":false},"excerpt":{"rendered":"

It requires patience, but it may just make you (and your company) be seen as leaders in your space while improving your insight and building an unfair advantage of trust.

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With world events overtaking the tech world's preferences to meet for coffees and convene at events, Y Combinator skipped its famous two-day live Demo event and went for a radical experiment: no demos at all, but instead a long list of the nearly 200 startups in its Winter 2020 batch, with links to their sites and one-page slides. We've done the legwork for you in giving you a full rundown of who does what, and we have also come togetheru00a0on a group video chat on Zoom to talk through our takeaways of the format this year (missed it? here's the recording). Now, in no particular order, here is our shortlist of some of our overall favorites.

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Josh Constine is a technology journalist who specializes in deep analysis of social products. He is currently an Editor-At-Large for TechCrunch and is available for speaking engagements.

Previously, Constine was the Lead Writer of Inside Facebook through its acquisition by WebMediaBrands, covering everything about the social network.

Constine also received a Bachelor of Arts degree with honors from Stanford University in 2007, with a concentration in Social Psychology & Interpersonal Processes.

Brian Heater is the Hardware Editor at TechCrunch. He worked for a number of leading tech publications, including Engadget, PCMag, Laptop, and Tech Times, where he served as the Managing Editor. His writing has appeared in Spin, Wired, Playboy, Entertainment Weekly, The Onion, Boing Boing, Publishers Weekly, The Daily Beast and various other publications. He hosts the weekly Boing Boing interview podcast RiYL, has appeared as a regular NPR contributor and shares his Queens apartment with a rabbit named Lucy.

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Greg Kumparak is an editor at TechCrunch.

Greg started at TechCrunch in May of 2008. He led TechCrunch's sister site MobileCrunch as editor until AOL acquired the company in 2010, at which point the editors of TechCrunch's four main sites (TechCrunch, CrunchGear, MobileCrunch, TechCrunch UK) merged the sites under one domain.

Best known for his gadget coverage, Kumparak has broken hundreds of stories within the space u2014 unearthing details on everything from abandoned Samsung smartphone prototypes to new Apple
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Alex Wilhelm is Senior Editor at TechCrunch. He previously worked for Crunchbase News as Editor in Chief as well as The Next Web, TechCrunch, and Mattermark.

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NASA has temporarily paused work on the Space Launch System (SLS) and Orion capsule that will be used for its forthcoming Artemis missions, which will ultimately return the next American man and the first American woman to the surface of the Moon. The rocket and spacecraft were undergoing production and testing activities ahead of the first Artemis mission, which had been planned for no earlier than April 2021.

This move comes as a result of NASA moving its Michoud Assembly Facility in New Orleans, and its Stennis Space Center location in Mississippi to what it terms ‘Stage 4' of the agency's four-stage “NASA Response Framework.” This is an emergency preparedness scale that NASA has in place as guidance for its response to the ongoing COVID-19 outbreak, and it defines what actions the agency will take in terms of its staff and facilities at each of its physical sites depending on how the outbreak unfolds.

Stage 4 is the highest level in the framework, and imposes the most stringent restrictions. These include mandatory telework for all staff, as well as full closure of the physical facilities themselves, except “to protect life and critical infrastructure.” Employees can still meet and hold events, but strictly in a virtual capacity. Fully remote work is obviously not compatible with either building out a rocket, or performing key final checks on a spacecraft designed to eventually carry humans.

NASA Administrator Jim Bridenstine has been issuing daily updates about the status of the agency's facilities and working conditions relative to the framework. All facilities have been escalated to Stage 3, which encourages mandatory telework but keeps doors open on facilities for mission-critical personnel only. Stage 4 has been instituted at specific facilities due either to personnel contracting the virus, or to local ‘shelter-in-place' orders or high concentration of cases.

Bridenstine says that the facilities where the SLS and Orion are being worked on will be locked down and secured to make sure that everything is in a safe condition for the suspension, and ready for resumption of work once the Stage 4 condition is lifted. This will also result in “impacts to NASA missions,” he notes in the update, which sounds like an acknowledgement that dates will slip for the existing proposed Artemis missions timeline.

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Darrell Etherington is a Writer at TechCrunch, focused on science, space and health tech startups. Darrell used to work for Apple
and Shopify in their respective PR departments, but he does not currently hold any stock in either company.

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